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Helping 20,000+ busy adults build better friendships — one small move at a time. From Matt Ritter, co-host of Man of the Year, the #1 podcast on adult friendship and and author of The Buddy System on Audible. Start the seven day challenge today— and make connection a habit.
“The moment things really slip is when we decide it’s ‘too late’ to re-engage.” Hey Reader, February is a bridge month, you can either use it as spring board for the year or an excuse as to why it's too late. It’s the month people quietly give up on things. Just a subtle shift into, “Eh, maybe nest year.” But I actually don’t think February is when things fall apart. I think it’s when people decide they already have. 👥 THE FRIEND After the American Revolution, John Adams and Benjamin Franklin...
"When something starts working, our instinct isn’t to protect it. It’s to optimize it." Hey Reader, If January is going pretty well so far, that’s great. This is usually the moment people accidentally mess things up. Not by quitting. By getting ambitious too fast. We mistake early momentum for permission to add pressure. 👥 THE FRIEND Early in Steph Curry’s career, the Warriors were confident they had a franchise player. They were also honest about the risk. Curry’s ankles were fragile. He...
"The hardest part of any habit isn’t starting. It’s deciding it still counts when you half-ass it.”Hey Reader, By now, January has stopped feeling ceremonial. The texts have slowed. The routines feel less impressive. The thing you said you’d do this year is already negotiating with you. That’s not failure. That’s the moment that actually matters. 👥 THE FRIEND Stephen King has followed the same rule for decades: When he’s writing, he writes every single day. He doesn't wait for inspiration or...